The verdict is finally out — and my team’s final marketing presentation got first place!! Whoo hoo!
La squadra del sogno!
I suppose I should take a step back and give you some context for my excitement. As many of you know I am finishing up my master’s degree in international marketing at Hult International Business School. To complete the program teams are formed and given a real marketing project to work on with a client called the Action Project. The idea is to take the immense amount of knowledge gathered throughout the year and solve a marketing dilemma – much like a detective or ninja. Did I go to far?
Anyway, my amazing team was given the challenge of helping an Italian startup called Linkpass break into the US market. Here’s a blog post about their American dream. The networking app makes it easy for organizers, exhibitors and attendees to connect with one another at events. Although the saturated and highly competitive market in the US for networking apps presented some issues – but we were up for the challenge!
The first question to ask when dealing with a saturated market is where are people underrepresented? My team saw the best way to tackle this problem was to approach industries and market Linkpass as the dedicated app for the target segment. This solves two issues: user acquisition and devoted users who will keep using the app since it will be used at events they frequently attend.
After much deliberation and research we found a some what random market segment – Chambers of Commerce. These organizations have multiple locations represented in each state, facilitate international trade (where networking is key) and most importantly hold TONS of events throughout the year. These qualifications all fit our criteria and seemed the perfect target for the app. If you’re interested in seeing more here’s our kick ass presentation: Linkpass Final Presentation.
Powering On 
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